Over 20 years creative production experience, working both client and agency-side, with the last 7 years working at senior level management. With a full 360-degree viewpoint, I deliver high quality, cost effective creative production management & hands on senior creative production, with a strong track record in art buying for traditional print through to motion/content for digital platforms + radio production for numerous integrated global brand campaigns.

 

Key skills: 

Effective team management rooted in allowing producers to grow with effective, supportive & real communication.

Effective sales & marketing of creative talent, diligent, detail-oriented, flexible, people-focussed, dedicated & creative with a grounded passion for always making a creative & client’s vision come to life.

 

I have worked across high-end, luxury through to high street retail brands, commissioning & working with a wide range of art partners in photography & video content from motion through to stop-frame animation, CGI etc., covering still life, fashion, luxury & high street brand, lifestyle, food, music, interiors, car, drinks, portrait & celebrity portraiture. 

 

Above all unflappable, used to making the impossible happen & delivering on time.

 

EMPLOYMENT HISTORY

​

Freelance - Exec / Senior Creative Producer - September 2022 - present day

 

TJX Europe – (TK Maxx & Homesense Europe) – Manager of Creative Production 

September 2022– December 2012 

Joined on a FTC within the in-house creative agency of TJX Europe- became perm in Nov 2013 as a senior creative producer - promoted in 2016 to Manager of Creative Production (Head of Creative Production). Manage people + process in Creative Production, as part of the Brand Activation team. 

 

Developed & implemented company’s yearly scope of work for photography & videography production for multi-platform assets, set rate cards, alongside the creative’s & marketing clients including strategy and budget management. 

Long term digital asset management to respond to workload, commission/produce all fashion/lifestyle, interior/homeware for integrated European advertising campaigns for print, online, outdoor, etc. including moving image content & radio ads for both brands.  Managing key client stakeholders & creative; to handling the logistic/budget balance throughout – from key creative/client sign off covering art buying, production, post, and wrap/reconciliation services - scalability from 1 million Euros to 5000 GBP. Work very closely with & alongside external partners i.e., collaborating with ad agencies to also provide TV admin support. Also produce all radio advertising for both brands. 

Other freelance work includes digital agency Sapient Nitro, producing a global shoot for luxury car client, McLaren, for their first consumer car global digital campaign (Nov 2012)

 

Leagas Delaney – Art Buyer/Producer

September 2010 – October 2012

Sole art buyer & producer, worked closely with creatives to interpret & answer briefs - researching & commissioning high-end photography, integrated shoot productions, behind the scenes films, CGI, retouching, viral’s & banner ads, servicing their global roster of 10 client’s. Clients included Patek Philippe, Bollinger, British Red Cross, Timberland, Pictet, Glenfiddich, Goodyear, Ecuador Tourism, MSC Cruises & Intercontinental. 

 

The Moretti Agency & Cake-Factory NY – Senior Photographic Agent, Art Buyer & Art Producer

May 2010 – May 2008

Working on freelance contracts from May 2008, initially worked for 2 creative agencies

representing commercial photographers & stylists, before going full time with The Moretti

Agency in Oct 2009.  Solely running their London offices, responsible for sales and marketing of the

Agencies roster and production/art buying offering to advertising, design and creative agencies

& brands worldwide. The photographers covered food, lifestyle, animals, people & fashion. In addition 

freelanced as an art buyer and produced stills shoots, working directly with advertising & design 

clients, providing a fully integrated production service.

 

JWT London - Art Buyer / Producer 

May 2008-February 2008

Headhunted by Karen Robins, the Head of Art Buying, initially hired on a freelance basis 

to art buy & produce print shoots. Was offered full time role but declined.

Sourced and commissioned photography & produced worldwide print campaigns, working on key

accounts: Rimmel, Shell Oil & De Beers diamonds as well as support on the Kraft Philadelphia Cheese 

& Baileys accounts, hiring art directors & art partners specific to the campaigns, and always working

Within very tight deadlines.

Responsibilities also included: picture and production research, folio reviews on creative

talent from photographers to art directors, stylists, etc, stock library art buying.  Production work 

include the full production service from negotiating fees, usage & re-usage of imagery with creative

talent, estimating, budgeting, shoot management + final reconciliation.

 

Balcony Jump Management - Senior Photographic Agent & Producer 

January 2008 – June 2006

Worked for the international roster; winning many commissions & new clients for the agency & also provided a full production & project management service in-house. I worked on campaigns for a no of music artists, Fiat, Skype, CH4, Barratts, IBM, Nike, Nutella, BMW, HSBC, Hewlitt Packard, Dove, Nissan, Johnny Walker, Adidas, Ford, Renault, Lenor, Virgin Atlantic, Mercedes, Vodaphone, Volkswagen, La Redoute, First Choice Holidays, Waitrose & Sony Ericsson. And for editorial: Vogue, Harpers Bazaar, Stella, Saturday Telegraph, Glamour, GQ, Esquire & Sunday Times Style.

 

Blow Up Management – Managing Director of Photographic & Production Agency

May 2006-December 2003

My own start-up with 1 business partner, representing photographers, illustrators & costume designers & built up the client database making key advertising, design, music, fashion & editorial contacts, raising the profile of the photographers and visibility of our agency, won new business, covered all folio appointments & in-house production with my business partner, resulting in a steady growth year on year of sales turnover. Clients included: Stella Artois, Miss Selfridge, HSBC, Jimmy Choo, Rizla, Givenchy, Oswald Boateng, Discovery Channel & various editorial & record labels.  We also jointly organised & found sponsors for art exhibitions held in London for 2 or our photographers: portrait photographer Amelia Troubridge & James Gooding.

 

Mary McCartney & Sandro Sodano – Photographic Studio Manager & Production Assistant 

November 2003 – November 2002

Managed the photographer’s individual studios, providing daily administrational & production support on shoots, working with their clients including Fashion Rocks, Paul Smith, Kenneth Cole, CP Company & various celebrity editorials. I also independently worked with the singer Seal on his 2003 album campaign as an art buyer & freelance produced stills shoots for design agency Bostock and Pollitt.

 

Ibiza Casting – Founder & Producer 

October 2002-May 2000

Founded a local production/location agency in Ibiza with an established casting agent, servicing editorial, music & advertising, TV & film industries, by providing local production services including location scouting, casting, runners, drivers, catering, car & truck hire, accommodation, etc as required. Clients included photographers Mert & Marcus for Arena Homme Plus, advertising campaigns for Miss Selfridge, Kickers & Caterpillar clothing & worked on TV shows for Tiger Aspect/Sky, CH4 & Ruby Films. In addition, I provided local event management & concierge services working with Microsoft Xbox, MTV, and some high-profile celebrities.

 

Zip Design – Studio Manager & Project Manager

April 2000-November 1995

Initially provided administrative support within start up music entertainment group, then helped set up the graphic design subsidiary within it, becoming studio, print & project manager. 

Duties included new business sales, overseeing print design, commissioning of photography & illustration (inc. production & managing repro & print) & final delivery to client. Clients were music based and I worked on several well-known artist campaigns.

 

Probe Media - Print Production Manager

October 1995-October 1994

 

Imagination Design & Communication – Creative Services Manager & PA to various associate art directors inc Jon Lys Turner (Now Creative Director of Boots) & Paul Porral (now creative head of John Lewis Partnership) – Sept 1994-July 1990

 

Fitch RS – PA to associate director - June 1990-April 1986

 

Education:

Wimbledon School of Art (1985), Foundation Course 

Francis Holland School (1984), 3 A’ Levels & 7 O’Levels 

Fully conversant in the latest Apple Mac systems & software.

 

PASSIONS

 

Art, Music, Fashion, Charity volunteering & Travel, brought up in London & attended art school. 

 

References available on request.